Roping in a famous personage to sing the praises of a product or service, thus persuading people to buy that offering, is an age-old practice among marketers. But, with growing domination of social media over Read more…
The human race might be on the edge of a cataclysmic future as self-conscious droids will soon boot us out of our respective workplaces and eventually make us their unquestioning slaves. This is what the Read more…
An increasing number of B2B decision makers are turning towards social media for doing purchase research. They are looking for referrals from their business acquaintances and shortlisting companies through social media. LinkedIn has proven to Read more…
There’s no doubt that in today’s harried life, nobody likes to get pestered by unwanted emails or phone calls. But what if those calls are not exactly unwanted? That’s the premise B2B marketers seek while Read more…
The General Data Protection Regulation, or GDPR, came into effect on May 25 2018. Being a responsible B2B demand generation service provider we have been preparing for GDPR since the time it was announced. The Read more…
We have often seen marketers confuse demand generation with lead generation. Although, lead generation is a significant part of demand generation, the two are not interchangeable. Demand generation is all about finding the right prospects Read more…
If you are reading this article then you must be one of the 71% of B2B marketers who use content marketing to generate leads (source: Marketing Profs). Content has always been the king that ruled Read more…
Though lead generation techniques for any product or service is rooted in the general marketing and prospecting techniques, what differs when coming to cloud based products is the fine tweaking that we give to these Read more…