The field of marketing has witnessed multitude of changes over the years leading to competitiveness and innovation. Marketing organizations not only need a close focus on tracking the results of advertisements, telemarketing and direct mail but also need a focused approach towards building a sustainable and mutually beneficial customer relationship. Marketing automation leads to automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database
CandorWorks helps its customers in planning multi-channel marketing campaigns and executing them effectively in a flawless manner leading to customer acquisition, retention and also growth in profitable customer relationships. We facilitate marketing organizations to execute personalized & targeted direct and electronic campaigns to acquire new prospects and strengthen existing relationships by optimally leveraging the critical business information gathered across touch points.
CandorWorks facilitates and enables its customers to create e-mail and telemarketing campaigns, targeted at specific segments, for automated execution and follow-up. We also help mining comprehensive data to find the optimal approach for targeting the right prospects for the right services and offers at the right time.
Marketing automation plays a significant role in enabling organizations to track responses of all its marketing campaigns and measure Return on Investment. CandorWorks plays a leading role in this space and helps its customers to realize significant value and gain competitive advantage through campaign ROI analysis. Our marketing analytics helps in gaining valuable insight and enables effective tracking of marketing campaigns, comparing potential and actual responses and sales, thereby ensuring that the customer’s marketing campaign are result oriented and are targeted at the most receptive prospects, resulting in reduced costs and greater value for every dollar spent..
The result is matching of most profitable customers and products with the most effective campaign channels leading to a significant boost in Return On Investment (ROI).
CandorWorks’s services in market automation space helps in increasing operational efficiency and driving revenue growth for its customers leading to improves productivity and better co-ordination with the sales organization